From the kickstarter page of the project:
Developers can wave farewell to the roadblocks of bringing a console game to market. Anyone can make a game: every OUYA console is a dev kit. No need to purchase a license or an expensive SDK. It's built on Android, so developers already know how it works.
Very interesting project. It already got 1.5 Million in the first Day. The prospect sounds great - if they can deliver a great experience on top of it. I'd say they easily can beat the existing gaming consoles in terms of usability and style if they put their heart into it. The $99 price point also is fantastic value for the money. Maybe that will be the true plattform for android. I really hope they pull it off. I didn't order an early development kit though, as we are commited to the iOS platform. But as a gamer you bet that I backed a release version with 2 controllers. And you should too.